Skincare Brand Identity & Packaging | Essa
Delighted to present my latest work: Essa Skincare, where nature meets luxury. This project involved creating a brand identity and packaging for 13 diverse skincare products, each aimed at enhancing natural beauty with high-quality, natural ingredients. Challenges: Crafting a brand name that embodies simplicity and elegance, designing distinct yet cohesive packaging for a broad product range, and developing a social media strategy that truly represents the brand’s inclusive philosophy. Solutions: The name 'Essa' was chosen to reflect the brand's essence. The packaging design harmoniously blends aesthetics and functionality, while our social media approach focuses on authenticity, showcasing the brand's commitment to diversity and natural beauty. This project was an exercise in storytelling, translating Essa's core values into every aspect of its identity and communication.
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